We at Landmark Network, Inc. have a few favorite things. We really like to provide great customer service, because it affirms to us that we’re nice, helpful, people like us and that we are committed to our clients. We love to be the ‘go-to-guy’ for appraisal services, because it reinforces us as an industry leader. Another thing we really like is social media, but more specifically, its theory and practice. For starters, let’s focus on Twitter and the profound effect it’s had and continues to have online. Twitter is a household name in micro-blogging, allowing people to express themselves and their message, to make friends, enemies, even frenemies, all the while allowing an exhilarating yet unknown horde of humanity the ability to follow along at the click of a mouse. The theory behind it is simple, beginning with the quintessential Twitter question, “What are you doing?” and running so deep down a rabbit hole that one can now honestly worry if one’s participation could potentially foment a revolutionary war.
When it comes right down to it though, Twitter seems to be a race to not only do all of these things (ideally not the war part), but also to gauge one’s efficacy at it. “How many followers do I have?” “How many people can read this?” “How can I get more attention?” People ask themselves these questions periodically on Twitter. Agencies and freethinkers within marketing have insinuated, extrapolated, and pontificated a myriad of ways to increase engagement, followers and general klout in droves. The one thing most marketing professionals may fail to realize or focus on is something that is innate to human experience: liking attention.
What is perhaps most effective about Twitter in regards to garnering attention may not be whether the content you or or your company posts is interesting, engaging, attractive or useful. It may well be about whether or not you find the content of your followers to be that way, and more specifically, whether they know it. The real question on Twitter popularity seems to be as simple as middle school: ‘Do you like me?’
With that in mind, meet Followgen. Followgen is an innovative marketing service that seems to get it and remembers that deep down at our core, all we want is to be liked. We want to be someone’s favorite, we want to be everyone’s favorite, and now they offer an automated service that will do just that.
From a recent Inman News article about Followgen:
“Followgen works by engaging users in a way that none of Twitter's paid ad products do. The service targets Twitter users by "favoriting" their tweets. That tags the tweet with a star, and sends a notification to the author of the tweet.
Followgen enables users to automatically favorite hundreds, even thousands, of tweets. Operating a Followgen user's Twitter handle, the service assigns favorites to tweets whose contents meet certain criteria set by the Followgen user. That criteria includes keywords or phrases, location, content, time period, device and sentiment.”
We all know what you do when someone favorites your tweet, right? You click on their profile and go check them out. You may even feel some social pressure to favorite them back, or at least follow them. This is nothing short of brilliant. Followgen has tapped into a way to make us all everyone’s cheerleader, and who doesn’t like having their very own wingman right by their side, in life, and online? This approach to marketing within micro-blogging is novel and amazing. We liked it so much, we’ve favorited it, wrote a blog post about it, linked it to them directly, and now we’re going to tweet it to the world. So the next time you want to get someone’s attention, don’t think you have to stand out; sometimes all anyone wants to know is that you’re listening.The truth seems to be “if I like you first, you’ll like me back.” Give a little to get a little. Now there's a novel idea. With that, go favorite one of our tweets. We promise to hit you back.